TUE · 10:14 AM
You’re on a roof.
Phone buzzes in your pocket. A $40,000 ADU lead from your Google ad. You’ll call back at lunch.
→ They booked the next contractor by 10:30
For California remodelers, ADU, HVAC, roofing, solar & pool builders
Every call answered.Every estimate chased.
A done-for-you AI phone and follow-up system that picks up 24/7, books estimates on your calendar, and chases every bid until the homeowner decides. Built and run by two founders from the Sacramento region.
Book your audit today and you could be live in about 12 business days.
Live · demo#0742 · Sierra Remodel
- 7:42 PMIncoming callOffice closed · forwarded to AI
- 7:42 PMAI answered · 1 ring
Thanks for calling Sierra Remodel, I’m the virtual assistant. How can I help?
- 7:44 PMQualifiedKitchen remodel · Folsom · $40–60K · spring start
- 7:45 PMEstimate bookedTue 10:00 AM · added to calendar
- 7:45 PMTexts sentConfirmation to caller · alert to owner
The leak
The phone is where jobs leak out.
When nobody picks up, homeowners call the next contractor on the list. The data on home-services calls is blunt.
52%
of callers to home-services businesses speak with a person.
Source: Invoca, Home Services Lead Conversion Benchmarks, July 2026 (70M+ calls)
55%
of home-services businesses don’t ask the caller to book the job.
Source: Invoca, Home Services Lead Conversion Benchmarks, July 2026 (70M+ calls)
42 hrs
average time companies took to answer a web lead. 23% never answered at all.
Source: Harvard Business Review, “The Short Life of Online Sales Leads,” 2011 (2,241 U.S. companies)
The math
What half-answered phones cost you.
Invoca’s 2026 home-services averages, applied to a shop that gets 100 calls a month.
- 100 calls come inExample month
- 48 never reach a person48% unanswered
- ≈18 of those were real job leads38% lead rate
- ≈8 would have booked on the call45% book when answered
That’s about 8 estimates a month walking to the next contractor, before anyone follows up on the bids you already sent. Run your own numbers
THU · 7:42 PM
Office is closed.
A homeowner finally has time to call about their kitchen after the kids are in bed. Voicemail.
→ Most people don’t leave one
3 WEEKS LATER
The quote went quiet.
You sent a $28,000 estimate. They didn’t say no. Nobody followed up, and now they’ve “gone another way.”
→ Busy isn’t a no. Silence is.
Hear it yourself
It sounds like your best front-desk hire.
It says it’s an AI up front, asks your questions in your order, never quotes a price, and books inside your calendar rules. Anyone who wants a person gets handed to you.
- Discloses it’s an AI and that the call may be recorded (California law)
- Checks your service area, project type, timeline and budget range
- Urgent calls (leaks, no heat, safety) alert you immediately
- Every call recorded, transcribed and summarized for you
Hear it before you buy itRead the demo calls →On your free audit you call the AI yourself, on speaker, and try to trip it up.
- AI
- Thanks for calling Sierra Remodel, this is Ava, the virtual assistant. Just so you know, this call may be recorded. How can I help?
- Caller
- Hi, we’re looking at redoing our kitchen. Can someone come give us an estimate?
- AI
- Absolutely, we’d love to help. Can I get your first and last name?
- Caller
- Jenny Ortiz. We’re in Folsom.
- AI
- Thanks, Jenny. Folsom’s in our service area. When are you hoping to get started?
- Caller
- Probably spring. Roughly how much does a kitchen run?
- AI
- Every kitchen is different, so Mike gives exact pricing at the free in-home estimate. I have Tuesday at 10am or Thursday at 1pm. Which works better?
- Caller
- Tuesday at 10.
- AI
- You’re all set for Tuesday at 10am. You’ll get a confirmation text in a minute. Anything else I can help with?
What we install
A front desk that never sleeps, built for your trade.
Eight pieces that work together under your company name and your phone number. We build it, we run it, you get the booked estimates.
SYS-01
AI Receptionist
Answers every call in your company’s name, day or night. Qualifies the job and books the estimate.
SYS-02
Missed-Call Text-Back
Any call that slips through gets a text within seconds, before they dial the next contractor.
SYS-03
Speed-to-Lead
Web forms, Google and ad leads get a text and call attempt in under 60 seconds.
SYS-04
Booking & Reminders
Estimates land on your calendar with confirmations and reminders that cut no-shows.
SYS-05
Estimate Follow-Up
Every quote gets day 1, 3, 7, 14 and 30 follow-up, so jobs don’t go cold.
SYS-06
Review Requests
Finished jobs trigger a review request with a direct Google link.
SYS-07
Past-Customer Reactivation
Quarterly campaigns to old customers and dead quotes. Found money from a list you already own.
SYS-08
Monthly ROI Report
Calls answered, after-hours leads caught, estimates booked, revenue recovered. Every month.
How it works
Three steps. About an hour of your time.
We test your line
We call your business after hours, run your missed-call math, and you call our AI on speaker.
We build it
Scripts in your words, your calendar rules, your follow-up texts. You approve everything, then we run 20+ test calls.
You get the report
Calls answered, after-hours leads caught, estimates booked and revenue recovered, plus a strategy call.
Your partA kickoff call, approve the script, make one test call. About an hour, total.
Our partEverything else: build, testing, call forwarding, text registration, weekly transcript review, monthly reporting.
Run your numbers
What are missed calls costing you?
Move the sliders to match your shop. The lead and booking rates come from Invoca’s 2026 home-services data, and the math is printed under the result.
Industry average is 48% (Invoca 2026). After hours, on a job, on another line.
Revenue at risk
$19,992
a month in jobs going to whoever answers first.
5.3 lost estimates · 1.3 lost jobs · $239,899 a year
That’s about 20× the Founding Partner monthly fee.
calls/week × 4.33 × unanswered × 38% real leads × 45% book × close rate × job value. Lead and booking rates: Invoca 2026. Estimates only; your audit uses your real call data.
The risk is on us
5 recovered estimates in 60 days, or month 3 is free.
We put it in writing because the system is easy to measure. Every booking is logged with the call or text that produced it, so you can check every one.
- Counts only leads you would have lost
- Every booking linked to a recording
- Written into your service agreement
Straight pricing
No “call for pricing.” Here it is.
One recovered $15,000 job covers about 15 months of Founding Partner fees. Founding Partner pricing is for our first clients and stays locked for 12 months.
Founding Partner
Launch pricing$997/mo
+ $997 one-time setup
Half at signing, half after your 5th recovered estimate
The full system at our launch price for our first clients, in exchange for a case study and honest feedback.
- Everything in Core
- Locked-in price for 12 months
- Direct line to both founders
- We film your results (with your OK)
Core
Most contractors$1,497/mo
+ $2,000 one-time setup
The complete AI phone system and follow-up engine, built and run for you.
- 24/7 AI receptionist in your company’s name
- Missed-call text-back in seconds
- Speed-to-lead: web and ad leads contacted in under 60 seconds
- Estimate booking on your calendar + reminders
- Estimate follow-up (day 1, 3, 7, 14, 30)
- Review requests + past-customer reactivation
- Monthly ROI report + strategy call
Growth
More leadsfrom
$2,997/mo
+ $2,500 one-time setup · + ad spend
Core plus paid lead generation, so the system has more calls to convert.
- Everything in Core
- Meta lead ads, managed by us (ad spend paid directly by you)
- 4 new video ads a month
- Quarterly content day (optional add-on)
3-month minimum, then month-to-month. Cancel with 30 days’ notice. Smaller shop? Lite is $297/mo. Missed-call text-back, review requests and a booking link. No AI voice. For smaller shops. Details
Your options
Voicemail, a receptionist, or a system that books.
| What you get | Voicemail | Answering service | Full-time receptionist | AJ Service Systems |
|---|---|---|---|---|
| What it costs | Free, plus the jobs you lose | Billed per call or per minute | $38,010/yr median pay, plus taxes | From $997/mo |
| Answers 24/7 | No | Usually | Business hours | Yes, in one ring |
| Books the estimate on your calendar | No | Takes a message | During business hours | Yes, any hour |
| Texts back missed calls in seconds | No | No | No | Yes |
| Answers web and ad leads in under 60 seconds | No | No | Sometimes | Yes |
| Follows up every estimate for 30 days | No | No | If they remember | Yes |
| Asks happy customers for Google reviews | No | No | Sometimes | Yes |
| Monthly report on recovered revenue | No | No | No | Yes |
Receptionist pay: U.S. Bureau of Labor Statistics median annual wage, May 2025.
Why now
Your competitors are about to answer every call.
Most contractors already believe AI will save them time. More than half say they don’t know where to start.
That’s the gap we fill: we build it, run it, and prove it in 60 days, so you get the advantage before the shop down the road does.
74%
of residential contractors see AI as an efficiency engine. Only about 25% use it yet.
Source: ServiceTitan State of the Trades, April 2026 (1,000 contractors)
Built for California
Compliance built in, not bolted on.
Cheap AI tools can leave contractors exposed. Every system we install follows California and carrier rules from day one.
AI disclosure
Every call opens by saying it’s an AI assistant. It never pretends to be a person.
Recording notice
California requires all parties to know a call is recorded. Callers hear it up front.
Text registration
We register your business texting with the carriers (A2P 10DLC) so messages get delivered, not filtered.
No AI cold calls
The AI only answers and follows up with people who reached out first. Federal rules treat AI voices as artificial voices.
Opt-outs honored
Every text includes opt-out instructions, and STOP is honored automatically.
You own your data
Your number, contacts and recordings stay yours. If you leave, we export everything.
Built for your trade
Scripts written for the calls you actually get.
The questions, urgency rules and follow-up timing change by trade. So does your AI receptionist.
Remodelers“Hi, we’re thinking about redoing our kitchen this spring. Can someone come out to give us an estimate?”See the call flowADU Builders“We have a big backyard and want to look into building an ADU for my parents. Where do we start?”See the call flowHVAC“Our AC stopped working and it’s 104 out. Can someone come today or tomorrow?”See the call flowRoofing“We’ve got a leak in the ceiling after the rain last night. How soon can someone look at the roof?”See the call flowSolar & Battery“I got a crazy PG&E bill and want to talk about solar and maybe a battery.”See the call flowPools“We just bought a house in Granite Bay and want a pool by summer. Are you booking consultations?”See the call flow
Who you’re working with
Two local founders. Our names on every build.
We’re based in Shingle Springs and work with contractors across the Sacramento region. We build every system ourselves, and we answer our own phone. So does our AI.
Austin Julian
Co-founder · Systems & Sales
Builds every client system himself: the AI scripts, calendars, follow-up and reporting. Runs the audit calls. Based in Shingle Springs.
Jack M.
Co-founder · Creative & Content
Runs the brand, video and content side, including the optional content days that give clients real job-site footage for ads and social.
AJ Service Systems LLCBuilt on Retell AI + GoHighLevelBased in Shingle Springs, CA
Straight answers
The questions every contractor asks.
Ask us anything else on the audit call.
Or call (916) 244-2958.
My customers hate talking to robots.
So do we. That’s why it doesn’t sound like a phone tree. It tells callers up front that it’s an AI assistant, handles the basics naturally, and hands anyone who wants a person straight to you. Voicemail is worse: plenty of callers just hang up and call the next company.
Will it quote prices to my customers?
Never. It explains that pricing comes from you at the estimate and offers a time to come out. You approve every answer it gives before go-live.
What happens with emergencies?
You set the rules. Words like leak, flooding, no heat or burning smell trigger an instant text and call to whoever is on call, with the caller’s details. For anything dangerous, the AI tells the caller to dial 911.
Do I have to change my phone number?
No. You keep your number. We set up call forwarding so calls you don’t answer (or after-hours calls) go to your AI receptionist.
Isn’t this expensive?
One recovered $15,000 job covers about 15 months of Founding Partner fees. And if we don’t record 5 recovered booked estimates in your first 60 days, month 3 is free.
Is there a long contract?
Three-month minimum, then month-to-month. Cancel any time after that with 30 days’ notice.
Free Revenue-Leak Audit
Find out what your missed calls cost you.
A 20-minute call. No pitch deck. We test your phone line, show you where leads slip, and let you talk to the AI yourself.
- We call your business line after hours and show you what a homeowner hears.
- We run your numbers: missed calls, follow-up gaps, revenue at risk.
- You call our demo AI on speaker and try to trip it up.
- You leave with a one-page plan, whether you hire us or not.
Get your free Revenue-Leak Audit
20 minutes. We show you what your missed calls cost and let you call the AI yourself.
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